Dawlance Wins Gold Award at ‘Dragons of Asia’ 2024 Event

Pakistan's leading brand of Home-Appliances – Dawlance has been awarded the prestigious Gold Award at the Dragons of Asia 2024, for its impactful Father's Day campaign: "Dawlance ka SALAAM, ACHAY FATHERS ke naam." (Dawlance Salutes Good Fathers). Following its success at the Dragons of Pakistan, Dawlance achieved this significant milestone by competing against top campaigns from across the Asian region.

The Dawlance Father's Day campaign was designed to honor the pivotal role of fathers in nurturing healthy, progressive, and enlightened families. It reflects Dawlance's emotional connection with its consumers, inspiring respect and recognition for every father in their family. The campaign highlights the countless efforts, sacrifices, and contributions made by fathers to ensure the vitality and happiness of their families. By winning the Gold Award and raising the Pakistani flag at the Dragons of Asia and other international events, Dawlance is cementing its position as a trusted household name in the country.

Being a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer in Europe, Dawlance is following its 'Progress Today – Preserve Tomorrow' policy. It sponsors visionary initiatives for sustainable socio-economic growth. The company has invested over 240 million Dollars to achieve industrial leadership and operational excellence. It has a legacy of innovations to create revolutionary technologies and unmatched convenience, elevating the quality of life for its consumers.

The Chief Executive Officer of Dawlance, Umar Ahsan Khan, expressed his delight at winning this coveted award, stating: "I am grateful to the 'Dragons of Asia' forum for this honor & award, which is a testament to the creativity and dedication of the Dawlance team. Our brand remains committed to promoting family values, care, and affection for strengthening relationships across all segments of society."

Since 2000, the Dragons of Asia have recognized the best results-driven marketing communication campaigns, evaluating the marketing activities of leading enterprises and advertising agencies across Asia. Over the decades, this annual awards ceremony has evolved into the most prestigious forum, highlighting outstanding achievements in strategic marketing, smart communications, and developmental initiatives.

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Dawlance Converts its Factories to Solar Energy

Dawlance, Pakistan's leading home appliances manufacturer, has embraced solar power in its manufacturing plants in Karachi with an investment of more than 1,100,000 Euros.  The launch of the new solar panel installations was held with a ceremony in the presence of Mr. Umar Ahsan Khan, Chief Executive Officer of Dawlance, Mr. Can Dinçer, Chief Commercial Officer Türkiye and Southern Asia at Beko, Mr. Umut Nafiz Çelik, General Counsel at Beko, Ms. Sibel Kesler, Executive Director of Finance-South Asia at Beko and Ms. Handan Abdurrahmanoğlu, Director of South Asia Regional Marketing, Business Transformation & Growth at Beko along with other officials from Beko and Dawlance.
As another milestone towards implementing Dawlance's 'Progress Today – Preserve Tomorrow' policy, the installation of solar systems will enable the factories to produce approximately 3 million kilowatt hours of electricity per year, enough to meet 27% of their annual electricity needs with renewable energy. Dawlance is a wholly-owned subsidiary of Beko, flagship of Türkiye's Koc Group – largest manufacturer in Europe, which is providing investments and technological expertise to create innovative technologies in Pakistan.
Commenting on Dawlance's solar power move in manufacturing, Mr. Can Dinçer, Chief Commercial Officer Türkiye and Southern Asia at Beko said, "In line with our vision, 'Respecting the World, Respected Worldwide,' we are committed to reducing our carbon footprint and achieving net-zero emissions by 2050. The shift toward renewable energy plays a crucial role in this journey. In 2023, 64% of the electricity used across our operations came from green sources, and by 2030, we aim to power all our production facilities with 100% green energy. The installation of solar panels at Dawlance's manufacturing plants in Karachi marks a major milestone, advancing both our sustainability goals and Pakistan's energy transition while fostering greener production practices in the region."
The Chief Executive Officer of Dawlance – Mr. Umar Ahsan Khan stated: "As an industry leader, Dawlance is inspiring all the major enterprises in Pakistan, to generate renewable energy for reducing the environmental impact and saving energy costs during business operations. Our solar power initiative will ensure a reduction of approximately 1,223 tCO2 of carbon footprint of the factories annually. The installation of new solar panels will enable our manufacturing facilities to meet 27% of their annual electricity needs through green energy sources. We are also installing solar panels on the roof of our Hyderabad plant with the goal of completing the installations by November. Our objective is to become a model for the home appliances industry with our new practice in Pakistan."
Dawlance is committed to reducing harmful emissions from fossil fuels and conventional energy sources by investing in renewable energy. The installation of solar panels at their factories reflects their dedication to sustainable practices and their mission to generate clean energy at an economical cost, contributing to a greener future.

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Dawlance Wins Gold Award at ‘Dragons of Asia’ 2024 Event

Pakistan's leading brand of Home-Appliances - Dawlance has been awarded the prestigious Gold Award at the Dragons of Asia 2024, for its impactful Father's Day campaign: "Dawlance ka SALAAM, ACHAY FATHERS ke naam." (Dawlance Salutes Good Fathers). Following its success at the Dragons of Pakistan, Dawlance achieved this significant milestone by competing against top campaigns from across the Asian region.
The Dawlance Father's Day campaign was designed to honor the pivotal role of fathers in nurturing healthy, progressive, and enlightened families. It reflects Dawlance's emotional connection with its consumers, inspiring respect and recognition for every father in their family. The campaign highlights the countless efforts, sacrifices, and contributions made by fathers to ensure the vitality and happiness of their families. By winning the Gold Award and raising the Pakistani flag at the Dragons of Asia and other international events, Dawlance is cementing its position as a trusted household name in the country.
Being a wholly-owned subsidiary of Arcelik - the 2nd largest manufacturer in Europe, Dawlance is following its 'Progress Today – Preserve Tomorrow' policy. It sponsors visionary initiatives for sustainable socio-economic growth. The company has invested over 240 million Dollars to achieve industrial leadership and operational excellence. It has a legacy of innovations to create revolutionary technologies and unmatched convenience, elevating the quality of life for its consumers.
The Chief Executive Officer of Dawlance, Umar Ahsan Khan, expressed his delight at winning this coveted award, stating: "I am grateful to the 'Dragons of Asia' forum for this honor & award, which is a testament to the creativity and dedication of the Dawlance team. Our brand remains committed to promoting family values, care, and affection for strengthening relationships across all segments of society."
Since 2000, the Dragons of Asia have recognized the best results-driven marketing communication campaigns, evaluating the marketing activities of leading enterprises and advertising agencies across Asia. Over the decades, this annual awards ceremony has evolved into the most prestigious forum, highlighting outstanding achievements in strategic marketing, smart communications, and developmental initiatives.

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TCL Electronics Wins Middle East International Business Award 2024 For 115” X955 MAX TV.

TCL, Pakistan's No. 1 LED TV brand has proudly secured the coveted Middle East International Business Award 2024 in the Television category for its trailblazing TCL 115" X955 Max, the world's largest QD-Mini LED TV. This recognition underscores TCL's relentless pursuit of innovation, pushing the limits of display technology and redefining the home entertainment experience.
 
The TCL 115" X955 Max transforms any space into an immersive, high-end home theatre with its monumental 115-inch screen. Boasting QD-Mini LED technology with a peak brightness of 5,000 nits and over 20,000 local dimming zones, the X955 Max delivers unparalleled visual precision and realism. Its extensive zoning allows for pixel-level light control, ensuring breathtaking contrast, depth, and vibrant color accuracy across every scene.
Designed to cater to the most demanding entertainment needs, the TCL 115" X955 Max supports a 144Hz refresh rate, making it perfect for fast-paced gaming and action-packed sequences. Coupled with the power of the ONKYO 6.2.2 surround sound system, this TV offers a dynamic and immersive audio experience that transports users directly into the heart of the action, whether they're gaming or enjoying cinematic content.
Beyond delivering superior visuals and sound, the 115" X955 Max integrates seamlessly with smart home ecosystems. Equipped with Google TV and Hey Google compatibility, users can control their entertainment and IoT-connected devices with simple voice commands, making it a powerful hub for any smart home setup. Despite its commanding size, the TCL 115" X955 Max is thoughtfully designed with sleek, modern aesthetics that blend seamlessly into contemporary living spaces.
 
Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa, remarked "By merging advanced display technology with an emphasis on user-friendly design, the TCL 115" X955 Max redefines home theater experiences. This product exemplifies TCL's dedication to innovation and quality, positioning it as a strong contender for top industry accolades."
The Middle East International Business Awards celebrates the contributions of exceptional global companies to the Middle East's economic growth and community development. This award is a testament to TCL's continuous efforts to deliver world-class innovation, enhancing lives through premium technology.

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Sateri Targets Increased Share of Growing Lyocell Market in Pakistan

Sateri, a leading global producer of man-made cellulosic fibre (MMCF), is set to enhance its presence in Pakistan's burgeoning Lyocell market.
 
Sateri's focus on Lyocell aligns with the increasing demand for sustainable textiles. The global Lyocell capacity is projected to grow to 3,200,000 tons by 2030, up from the current 900,000 tons. "We are witnessing a significant rise in demand for sustainably produced global man-made cellulosic fibres, particularly Lyocell," said Louis Tsai Tsung Ying, Downstream Business Development Manager, Sateri.

"Our commitment to sustainable practices and innovation positions us to meet this demand as we expand our footprint in Pakistan." He added that Sateri held a customer event with textile manufacturers in Karachi to strengthen its relationships in Pakistan, having entered the market just five years ago.

At the event, held in Karachi, Sateri leaders highlighted the unique sustainability attributes of Lyocell and shared updates on the company's plans to grow its market share in Pakistan. Sateri already has 30% of the 50,000 ton Lyocell market in Pakistan.

Lyocell, a natural and biodegradable fibre made from sustainably sourced wood pulp, offers exceptional quality for textiles and personal hygiene materials. Sateri has a total production capacity of over 2.1 million tonnes. The company operates three Lyocell fibre factories with a total production capacity of 250,000 tonnes annually.

Sateri's cellulosic fibre factories are certified by the international forest certification system PEFC-CoC (Chain of Custody), and meet the requirements of the European Union Best Available Technology (EU-BAT) guidelines.

Sateri also participated in the 7th International Annual Conference on Textiles and Clothing, held recently in 2024, in Lahore. "Through key industry events like this, we aim to build strong relationships with local industry stakeholders and explore collaborative opportunities to foster growth in the Lyocell market in Pakistan for the benefit of the sector overall," added Mr. Tsai.

Hosted by TEXTalk International, the event spotlights sustainable solutions for the textile industry. As a key player in the sector's sustainability transformation, Sateri showcased its Lyocell products, aiming to inspire collaboration between local and international partners and advance sustainable practices in the region.

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TikTok becomes official Entertainment Partner of Shark Tank Pakistan

.TikTok has announced its role as the Entertainment Partner for the inaugural season of Shark Tank Pakistan, acquired by Grenlit Studio. This partnership marks a milestone in TikTok's mission to inspire creativity and bring joy, providing a platform for innovation and entrepreneurship in Pakistan.

Shark Tank, the globally acclaimed business reality show that has seen adaptation in over 40 countries, debuts in Pakistan in October 2024. This venture is brought to the local audience by Grenlit Studios in collaboration with Sony Pictures Entertainment.
Under this partnership, TikTok will host exclusive content under the hashtag #SharkTankPakistan, featuring #WhatToWatch and trending topics, engaging users with interactive and fresh content surrounding the show. The official Shark Tank Pakistan TikTok account has already amassed over 30,000 followers, illustrating the community's enthusiasm and engagement with the show.
This partnership will also encourage the creation and sharing of engaging long-form content, extending beyond one-minute videos, enhancing viewer engagement, and offering deeper insights into the entrepreneurial journeys featured on the show.
"This partnership with Shark Tank Pakistan aligns with our commitment to supporting local talent and entrepreneurs. We are excited to see this collaboration foster innovation and creativity, and we look forward to becoming a part of the entrepreneurial journey of many Pakistanis," said Saif Mujahid, Head of Content Operations, Pakistan, TikTok.
Shark Tank Pakistan aims to offer a platform for aspiring entrepreneurs to bring their ideas to life, providing them not only with the necessary capital but also with mentorship from seasoned investors.
"We are very excited to partner with TikTok. We know it's a platform that is growing and used by millions of Pakistanis globally," said Muhammad Rizwan Siddiqui, Co-founder Grenlit Studios.
TikTok, as the Entertainment Partner, will play a crucial role in amplifying these stories of innovation and determination, inspiring a new generation of entrepreneurs. 

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Pak-Qatar General Takaful Limited and Yousuf Dewan Group Offers Motor Takaful for Shehzore and New EV Honri

Pak-Qatar General Takaful Limited (PQGTL), a leading provider of Shariah-compliant General Takaful solutions in Pakistan and Yousuf Dewan Group have entered into a strategic Memorandum of Understanding to introduce a groundbreaking auto Takaful product tailored specifically for the newly launched electric vehicle Honri – both variants 2.0 and 3.0 – and Shehzore by the Auto Division of Yousuf Dewan Group.
This partnership marks a significant milestone as an auto assembler in Pakistan partners with a dedicated General Takaful operator, offering comprehensive Takaful coverage for electric and commercial vehicles.
The MoU, signed by the Chairman of Yousuf Dewan Group Mr. Dewan Muhammad Yousuf and CEO of Pak-Qatar General Takaful, Mr. Saqib Zeeshan, underscores their commitment to innovation and customer-centric solutions in the automotive sector. The signing ceremony was also attended by Mr. Kamran Saleem, Director, Pak-Qatar Group, Dr. Usman Hayat, Group CEO Yousuf Dewan Group, Mr. Mehmood Arshad, Executive Director Pak-Qatar Takaful, Ms. Saleha Hasan, Head of Marketing, Yousuf Dewan and other senior officials from both organizations.
Mr. Saqib Zeeshan, CEO of PQGTL, expressed enthusiasm about the partnership, "We anticipate forming a lasting partnership with Yousuf Dewan Companies to expand our Takaful coverage to include electric vehicles, alongside private and commercial vehicles. This collaboration will ensure a significant milestone in elevating motor Takaful coverage, offering comprehensive coverage for a wider audience of vehicle owners nationwide."
Mr. Dewan Muhammad Yousuf, Chairman of Yousuf Dewan Group, emphasized the strategic benefits of this partnership, "We are pleased to join hands with Pak-Qatar General Takaful to enhance customer satisfaction through motor Takaful coverage for our electric and commercial vehicles. This partnership is a testament to our commitment towards delivering exceptional Takaful protection and service excellence to our valued customers."
The newly launched Honri EV by Eco Green Motors Limited represents a pioneering leap forward in the local automotive industry, combining advanced technology with environmental sustainability. The exclusive auto Takaful product offered through this collaboration aims to provide peace of mind to customers, covering various aspects including theft, damage, and third-party liability. 

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Syngenta Pakistan Wins Big at the 13th Annual CSR Summit & Awards 2024

Syngenta Pakistan Limited, a leading agriculture innovation and technology company that provides crop protection, seeds, biologicals and digital services to millions of Pakistani farmers, has been recognized for its efforts for the local agriculture sector in a high-powered award ceremony organized by The Professionals Network. During the ceremony, Syngenta Pakistan was honored with dual awards in the categories of "Sustainability Innovation" and "Stakeholder Engagement & Communications" for its services in promoting regenerative agriculture and advocacy campaigns on climate change and food security.

Mr. Zeeshan Hasib Baig (Country GM Syngenta Pakistan), while dedicating these awards to the Pakistani farmers, stated that this achievement was a testament to Syngenta's, its farmers' and all stakeholders' collective efforts in making a meaningful impact on the world around us by promoting regenerative agriculture and executing impactful advocacy campaigns around climate change & food security challenges in Pakistan. He further congratulated his team on this great achievement and reiterated Syngenta Pakistan's commitment to lead by example, fostering positive change in the agricultural landscape. 

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Build a Habit of Sharing with Dawlance, Robinhood Army Pakistan and Ami’s General Store

Dawlance is the leading producer of home appliances and electronics in Pakistan. This technology pioneer has recently launched another generous social development initiative in collaboration with the Robin Hood Army and Ami's General Store, to reduce food security in Pakistan. The company has placed refrigerators at Ami's Supermarket in Karachi, to inspire the consumers to buy an extra food item from the store and place it inside this refrigerator for the less fortunate people, who cannot afford to buy food. This way, the Robin Hood Army can distribute the donated food to the less fortunate.

The company is concerned that around 40% of Pakistan's population is food-insecure, with little access to affordable and nutritious food despite being amongst the world's top 10 producers. As a socially responsible organization, Dawlance has adopted generous policies to contribute towards humanitarian development issues like food security, poverty alleviation, women empowerment, public health, Education, gender equality, environmental sustainability, and much more. It also runs nationwide campaigns to create public awareness and overcome these socio-economic challenges.

 

The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that: "This gesture will communicate the idea of sharing food as a positive habit. Dawlance is promoting a comprehensive programme aligned with our brand mission of 'Progress Today Preserve Tomorrow', whereby, we are prompting people to donate food to the less fortunate, rather than wasting it. Dawlance's advertising campaigns are also spreading better habits from home to the nation."

 

Being a wholly owned subsidiary of Arcelik – the 2nd largest manufacturer in Europe, Dawlance believes in a sustainable growth policy: 'Progress Today – Preserve Tomorrow', reflecting a strong commitment to social wellbeing. Dawlance remains committed to invest in innovative technologies that promise a higher quality of life for consumers, while enhancing the environmental and economic sustainability, for the healthy progress of future generations.

 

The Robin Hood Army in Pakistan is a zero-funds volunteer organization that works to get surplus food from restaurants and communities to serve the less fortunate.

 

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Dawlance partners with ‘Pink Ribbon’ and ‘Santex’ for Breast Cancer Awareness

The technology leader in Pakistan's home-appliances market – Dawlance has partnered with Pink-Ribbon Pakistan and Santex (a leading producer of personal hygiene products), to spread public awareness about 'Breast-Cancer' and menstrual hygiene in the country. Dawlance is a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer of electronics in Europe. Besides creating innovative technologies, the company generously supports socio-economic development initiatives to ensure; environmental sustainability, public health, Education, Women-empowerment, etc. for the well-being of its consumers and the masses.
 
An insightful session about Breast-Cancer diagnosis and menstrual hygiene, treatment and causes was conducted by pink ribbon and Santex, where specialist Doctors (Oncologists) and other experts provided valuable information about Breast-Cancer and menstrual hygiene to the employees of Dawlance, besides suggesting preventive measures and highlighting the importance of early diagnosis of this disease. To support the 'Pink-tober' campaign for global Breast-Cancer Awareness, the Dawlance Head Office will be kept illuminated with 'Pink' colored flood lights, throughout the month of October, moreover, Dawlance employee will contribute to the treatment of cancer patients
 
The Chief Executive Officer of Pink Ribbon Pakistan - Dr. Omer Aftab also addressed this forum, to highlight the survival stories relating to Breast Cancer. He told the audience that; Every 9th Pakistani woman is at high risk of Breast Cancer. However, they are reluctant to report the disease and cannot seek reliable treatment due to social taboos or lack of healthcare facilities. Dr. Omer also thanked the Dawlance leadership for their continued support of this campaign.
 
The Chief Executive Officer of Dawlance – Umar Ahsan Khan attended this digitally accessible seminar, along with the company's entire female workforce. Every participant expressed the commitment to extend full support to the awareness campaign against Breast-Cancer, all over Pakistan.
 
Umar Ahsan thanked Pink Ribbon Pakistan and Santex for this informative session and said: "Dawlance is committed to fulfilling its social responsibilities as an industry-leading enterprise"
 
Pink Ribbon is a globally active organization, playing an inspirational role in Pakistan too. It has built Pakistan's first state-of-the-art diagnosis, treatment and counseling facility for Breast Cancer patients and potential victims. It has the capacity to serve more than 40,000 women in Pakistan, annually, while 'Free treatment' is provided to all deserving patients.  
 
Santex Products (Pvt.) Limited has decades of experience in manufacturing a wide range of high quality Sanitary-Products. Its brand – 'Butterfly' is the ultimate name in feminine hygiene products that have earned the trust of millions of consumers across Pakistan. It is catering to the health and welfare of all segments of the society, as its products are affordable and accessible to customers in every walk of life. Santex Products has also adopted the UN Sustainability Goals, as the cornerstone of its Social-Responsibility policy.

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