Once Twitter started taking off back in 2009 and 2010, there
was a lot of speculation about how their platform would affect Google. Over the
years, speculation has ranged from tweets becoming a leading SEO factor to
Google actually buying the company.
While there have been plenty of signs that point towards
correlations between content that performs well on Twitter doing the same in
Google rankings, there have continued to be obstacles for Google to fully
utilize all of the new data that is created on Twitter.
Specifically, Google had to use their bots to crawl through
this massive amount of data. As a result, Google was only able to include a
portion of Twitter’s total data in search results. However, as of today, the
two companies have officially struck a deal to show tweets in Google search
results.
The Details of the Deal
Over the last couple of years, there have been several examples
of Twitter limiting apps’ access to their platform. In some cases, they have
actually banned apps from the platform despite them being very popular.
Because of those actions, some industry experts were
skeptical about Twitter and Google ever coming to terms on working together.
But based on this deal, it looks like Twitter may be taking a different
approach to business.
While engineers from both companies are still working to
implement this change, the result will be tweets showing up in Google search
results as soon as they’re published. As you may have already realized, this
means that Twitter activity is likely to have a direct impact on search engine
visibility.
The most surprising component of this deal is that no
advertising revenue is involved. Instead, it’s believed that Twitter will be
compensated in the form of data-licensing revenue.
The Easiest Way to Harness Social Media for Your Business
Although we’re well past the stage of most businesses
viewing social media as a trend, that doesn’t mean it’s become any easier to
fully harness the marketing power of these platforms.
In fact, as social media platforms have grown, matured and
become more complex, it’s gotten more difficult for businesses to find the time
and resources to dedicate to these channels.
Since this deal is yet another clear reminder of the
influence that social media has on the entire Internet, it can be frustrating
to realize that your business isn’t fully utilizing social media. However,
things don’t have to remain that way.
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