25% Mothers in Pakistan are active on Internet through Mobile: Online Survey

UC Browser, Pakistan’s number one mobile browser with over 28% market share as of the end of April 2015 as per StatCounter, has released results of their special online survey held on the Mother’s Day. UCWeb conducted the survey using its flagship product UC Browser along with other social media channels. Here are the key findings:

·         42.1% never celebrated Mother's Day before

·        Over 75% said “I love you” to their mom

·         34.6% give their mother a gift on Mother‘s Day

·         More than 57% of respondents think Mother's Day is more important than Father's Day

·         32% people give flowers to their mothers

According to this survey, approximately 42% of the respondents believe the importance of Mother’s Day but eventually never participated in any way. A massive 57% of respondents believe that Mother's Day is more important than Father's Day. The surveys also found approximately 25% of surveyed Mothers have the know-how to use mobile internet, whereas a big 40% showed willingness to teach their mothers how to use mobile internet using UC Browser. It also revealed that almost 35% of respondents presented their mothers with a gift, out of which 32% opt for flowers to express.

UC Browser chose to conduct the survey on Mother’s Day to find out the mobile netizen’s opinion on Pakistani Women, specifically of their role as a mother. The survey drew insights from over twenty thousand respondents from Pakistan’s mobile population, where 91% of respondents were under 30 years of age.

Mother’s Day Survey Conducted by UC Browser

Result from 20735 questionnaires

What’s your gender?

Male	16138	77.8%
Female	4597	22.2%

How old are you?

18 years and below	7774	37.5%
19-25 years old	8589	41.4%
26-30 years old	2478	12%
31-35 years old	1075	5.2%
36 years old and above	819	3.9%

How old is your mom?

39 and below	4647	22.4%
40-49	9713	46.8%
50-60	4936	23.8%
60 and above	1439	6.9%

Have you ever told your mother "I love you"?

Yes	15937	76.9%
No, probably never will	1514	7.3%
No, but I will tell her	3284	15.8%

What do you usually do on Mother’s Day?

I have never celebrated Mother's Day before	8737	42.1%
Express love and appreciation to mom	4968	24%
Give her a gift	7176	34.6%
Other	1971	9.5%

Do your think Mother's Day is more important than Father's Day?

Yes	11813	57%
No	2897	14%
I don't know	6025	29.1%

Do you think it's cool to teach your mother how to use mobile internet via UC Browser?

My mother knows how to use mobile internet	5053	24.4%
Yes, it's cool, and I will teach her	8373	40.4%
No	7309	35.2%

What do you want to give for Mother’s Day?

Flowers	6579	32%
Food	1916	9.3%
Jewelry	5252	25.6%
Electronics	1947	9.5%
Clothing	5965	29%
Books	777	3.8%
Greeting cards	1531	7.5%
Other	2950	14.4%

·         The survey finds that more than 57% of respondents from Pakistan think Mother's Day is more important than Father's Day

·         42.1% of the participants have never celebrated Mother's Day and more than 75% expressed love with their mothers