Shell Pakistan is encouraging its customers to pledge
toward a fuel efficient Pakistan. In its new initiative, the oil marketing
company is telling customers that the right behaviors, with the right fuel, can
help improve fuel economy.
The pledge can be made on the purchase of ShellSuper Unleaded worth PKR 500 and PKR 1500 for motorcyclists and motorists
respectively. Customers who take the pledge will be eligible to win free fuel
for a month or for a year.
Shell Super Unleaded is the company’s
main grade fuel, which has been developed by the company’s global team of
scientists. The fuel is designed to provide extra kilometers by preventing
build-up of deposits that can damage the engine’s performance over time.
Mazhar-ud-Deen, GM Retail, Shell Pakistan, said,
“We have observed that the majority of people in Pakistan want to save fuel but
are often unaware or misinformed about the right behaviors needed to achieve
that goal. Hence, we are providing customers practical and tested fuel
efficiency tips, alongside a specially formulated fuel, which is designed for
extra kilometers.”
He added, “We are asking our customers to make a
pledge that they will be committed to the cause of fuel efficiency for Pakistanand its future.”
Shell Pakistan recently conducted a survey titled
Fact or Fiction, which revealed that 71% of drivers consider fuel efficiency to
be important. However, 53% admitted they did not know which behaviors to adopt.
This ambiguity was highlighted in the results that showed that while people
practice fuel efficient behaviors, they also tend to believe in many myths related
to this topic.
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