Free Fire ushers in a new era with its brand refresh this July

Free Fire will offer players a brand new experience this July. With a new logo, icons, font, and graphics, Free Fire's brand refresh will transform its original user interface into a vibrant, and even more immersive world for gamers around the world. The stylistic revamp comes in the wake of the Battle In Style spirit, introduced last year and gradually reflected in the numerous campaigns and changes that followed. Today's changes mark the game's embodiment of Battle In Style both at its core and in its look, a spirit evident among its players - lively, expressive, free-spirited, and boldly true to themselves. Watch the spirit of Battle in Style come to life in this animation.

Battle in Style with Free Fire
This July, players will also be invited to join in a comeback of Free Fire's Battle In Style campaign, with Free Fire character Maxim as the protagonist. The Battle in Style film follows a regular shop assistant and his in-game avatar, Maxim, as they evolve both in and out of the game. Inspired by Free Fire's brand refresh, the shop assistant challenges his mundane daily routine and unleashes his full personality, bringing the spirit of the game to life. Through the film, Free Fire hopes to inspire young people around the world to "Don't Hold Back, Battle in Style!"

FF Co-Lab: Free Fire co-creates with players, brands, and professionals around the world
Free Fire's brand refresh will see the launch of the new global co-creation program Free Fire (FF) Co-Lab. FF Co-Lab is a global platform for players, industry professionals, and brands to co-create content with Free Fire. To kick off this movement, Free Fire teamed up with notable type designer Akira Kobayashi on a new brand font, Garena Free Fire, exclusive to the mobile title and featured in-game and beyond. Find out more on the inspirational story behind the font creation on YouTube.

Now, Free Fire is looking to collaborate with its global community of players through its first FF Co-Lab global contest, FF Co-Lab: Light up the Map. From 20 July, players can submit their own Free Fire inspired art piece for a chance to win rewards and have it featured in a future Free Fire map. Players will also be able to take part by voting for their favorite designs to be featured in Free Fire.