Pakistan's leading brand of Home-Appliances – Dawlance has been awarded the prestigious Gold Award at the Dragons of Asia 2024, for its impactful Father's Day campaign: "Dawlance ka SALAAM, ACHAY FATHERS ke naam." (Dawlance Salutes Good Fathers). Following its success at the Dragons of Pakistan, Dawlance achieved this significant milestone by competing against top campaigns from across the Asian region.
The Dawlance Father's Day campaign was designed to honor the pivotal role of fathers in nurturing healthy, progressive, and enlightened families. It reflects Dawlance's emotional connection with its consumers, inspiring respect and recognition for every father in their family. The campaign highlights the countless efforts, sacrifices, and contributions made by fathers to ensure the vitality and happiness of their families. By winning the Gold Award and raising the Pakistani flag at the Dragons of Asia and other international events, Dawlance is cementing its position as a trusted household name in the country.
Being a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer in Europe, Dawlance is following its 'Progress Today – Preserve Tomorrow' policy. It sponsors visionary initiatives for sustainable socio-economic growth. The company has invested over 240 million Dollars to achieve industrial leadership and operational excellence. It has a legacy of innovations to create revolutionary technologies and unmatched convenience, elevating the quality of life for its consumers.
The Chief Executive Officer of Dawlance, Umar Ahsan Khan, expressed his delight at winning this coveted award, stating: "I am grateful to the 'Dragons of Asia' forum for this honor & award, which is a testament to the creativity and dedication of the Dawlance team. Our brand remains committed to promoting family values, care, and affection for strengthening relationships across all segments of society."
Since 2000, the Dragons of Asia have recognized the best results-driven marketing communication campaigns, evaluating the marketing activities of leading enterprises and advertising agencies across Asia. Over the decades, this annual awards ceremony has evolved into the most prestigious forum, highlighting outstanding achievements in strategic marketing, smart communications, and developmental initiatives.
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