In a bid to provide customers with a streamlined set of solutions for
their communication needs, Mobilink has announced the launch of an affordable Smartphone
range named Jazz X. The Mobilink Jazz X cell phone range includes one feature
phone, JF100 available for PKR 2,999, and three different Smartphones, JS300,
JS500, and JS700, which are available for PKR 4,299, PKR 5,499, and PKR 7,999
respectively.
"We are constantly looking for avenues to provide our
customers with the best in-class services and products. The launch of our Jazz
X range with our exceptional 3G services will enable consumers, especially from
marginalized communities, to be included in the ongoing digitization process,” said
Asif Aziz, VP Marketing Mobilink. “There are a very large number of inexpensive
and largely undifferentiated devices in the market today catering to the
developing communities. We believe, with our Jazz X range, we are able to offer
superior value handsets at each price point; something for every consumer.”
Adding to Asif’s statement,
Aamer Manzoor, Head of Data – Mobilink stated, “This is another step in
Mobilink’s evolution as Pakistan’s best mobile network. Today we are no longer
just telecommunications service providers, but have expanded our footprint in
becoming a complete mobile communications solution provider.”
The JS300 and JS500 Smartphones in the Jazz X range, run on
Android 4.4, have a 2MP rear and a VGA front camera, Dual SIM capabilities,
512MB RAM (JS300 & JS500 ONLY), and support external memory up to 32GB. The variance in these two Smartphone models is
their respective screen sizes and processors.
The JS300 has a MTK 1.0GHz Dual-Core processor with a 3.5 inches screen,
the JS500 has a MTK 1.3GHz Dual-Core processor with a 4.0 inches screen, and
the JS700, largest Smartphone in the Jazz X category with a 5.0 inches display
screen, has 1GB RAM, 5MP rear and 2Mp front camera, and a MTK 1.2GHz Dual-Core
processor.
The JF100, a feature phone in the range, offer loads of basic
features, i.e. a flashlight, FM radio, Wi-Fi, Bluetooth, 2MP front and a VGA
back camera, dual SIM and boasts of a battery that can last days without a
charge. In addition to these qualities, the biggest plus is that this phone is
a 3G enabled phone hence distinguishing it from other feature phones.
The launch of this Jazz X cell phone range is in line with
Mobilink’s strategy of introducing affordable 3G devices in the market to
enable 3G usage in a bid to reduce the prevalent digital divide, especially
amongst rural inhabitants. With the features they offer, along with the
affordable pricing, these devices shall entice first time internet users to
take the leap and experience the power of high speed internet. All four devices are available exclusively at
all Mobilink Business Centers and franchises along with PKR 800 balance2GB 3G.
JS500 and JS700 also offer customers unlimited Facebook, Twitter and Whatsapp
usage for up to 4 months.
