Small and Medium sized businesses
are said to be the backbone of the economy because they not only provide
employment to the local people but they are also an important source of
generating revenue for the GDP. Seeing the potential that these small and medium
businesses possess, many new startups have found their way into the market.
These startup businesses have gained
popularity because of their unique ideas and their adoption of new marketing
techniques such as digital marketing. Following the global footsteps, the
Pakistani economy is seeing a similar trend as new startups have emerged in
various different sectors. Seeing the potential of the Pakistani economy, many
international startups have started their operations in the South Asian
country.
Jovago Pakistan has compiled a list
of international e-commerce businesses that have launched their ventures in Pakistan.
The world’s largest online
transportation service provider is finally here in Karachi! It is said that in
its Middle Eastern Market, Uber got the most phenomenal response from its
launch in Karachi. In the month of
March, Uber entered the Pakistani market by providing transportation services
in the city which is considered to be the heart of Pakistan. Unlike its
operations in other countries, the Pakistani cities are among the few global
cities where users are allowed to make a cash payment for taxi fares.
Pakistan’s best hotel booking website
is part of the Rocket Internet Group and has its operations in more than 13
countries around the world. Jovago started its operations in Pakistan in March
2015. It has an inventory of more than 2000 hotels in Pakistan and 225,000
hotels around the world. The e-commerce venture competes on three features:
best price, 24/7 customer service and the largest hotel inventory in
Pakistan.
Careem International provides
transport solutions to Middle Eastern countries. It extended its operations in
Pakistan in 2012 and it provides rides to people in Karachi, Lahore and
Islamabad. It is the pioneer of e-based transport solutions provider in
Pakistan. The startup business allows customers to pay at their own
convenience.
Another successful venture of Rocket
Internet Group, Foodpanda is operating in 500 cities around the globe. It is
basically a takeaway food ordering website which not only provides a platform
to restaurants and cafes where they can promote their businesses through
digital marketing but also provides customers with a wide range of gastronomic
range to choose from.
These startup businesses have
provided a major boost to the Pakistani economy. It is predicted that the South
Asian economy will be among those 10 nations that will inject approximately
$4.3 billion to the global GDP in the next ten years. We hope that further
startup ventures emerge in various sectors of the economy and play their roles
in both the local and international arena. We wish them all the best for their
endeavors.
