Showing posts with label TOURISM. Show all posts
Showing posts with label TOURISM. Show all posts

March 5, 2016

Why Investing in Tourism is Important

Most people think of tourism as a vacation to a new destination. However, apart from acting as an entertainment getaway, it can benefit the particular country, its economy, its people and the global industry as a whole. We all know that tourism in Pakistan has just been unfortunate since the beginning as it did not receive the attention that it deserves. It is the responsibility of every person to directly or indirectly promote tourism and highlight its importance, especially in Pakistan. We can gain much more through  travel and tourism.
 
Let’s explore the various benefits that can be achieved through tourism and why it is so important for any economy.

Economic growth

Economic growth is the most important concern for a country. Tourism industry can be a valuable player in boosting the economy. Starting from domestic tourism, locals should travel within Pakistan and share their travel experience so that it encourages others to do so too. Once the locals are convinced, foreign tourists can also be targeted to visit Pakistan and be fascinated by its tremendous offerings. Conclusively, an increase in demand will compel the civil authorities to invest in tourism.

Benefit local people

Traveling is not a luxury but a necessity because of its uncountable advantages. Local tourism is always inexpensive than foreign and it is a two way beneficial cycle for all. The travelers can attain this  luxury  on a budget while local businesses that are associated with tourism (hotels, restaurants, transportation) can flourish as well.

Highlight the tourist spots

Not many people know their country inside out, and so do we. Pakistan is rich in natural beauty like mountains, beach, lakes,  valleys , waterfalls and spectacular sites. It is also home to several tourist spots including heritage sites, monuments, cultural locations, manmade developments, top hotels and restaurants and what not. By promoting tourism as a whole, we not only promote its benefits but also highlight the unrecognized sites in the country.

High standard of living

As we now know that traveling is not a luxury but a lifestyle, we can surely believe that tourism can improve the standard of living. High standards of living do not only mean being richer or spending more, but it links to good health as well. Traveling is a vacation that can release one’s tensions and act as an escape from the daily routine. If you’re healthy, happy and tension-free, you have a high standard of living.

November 3, 2015

Fun facts about tourism in Pakistan

Pakistan is inclusive of four provinces which house a population of 199 billion. Pakistan is a country that is endowed with many exquisite and unique landscapes. It is a cultural centre, birthing many civilizations and religions that have flourished in this nation for over thousands of years. Pakistan’s tourism potential is phenomenal, however, hardly only two percent has been explored. If these resources are utilized and promoted efficiently Pakistan’s economic revival will begin. The declining tourism industry of Pakistan is finally on a rise now, attracting 1 million tourists in 2012with its diverse cultures, people and landscapes.
Ø Pakistan was ranked 47 out of 200 countries in an analysis of the World Travel and Tourism Council’s.

Ø The top five tourist sites of Pakistan are Lahore, Taxila, The Karakoram Highway, Karimabad and Lake SaifulMuluk.
Ø The seasonal bus service of the Pakistan Tourism Development Corporation recorded that on a daily basis over 2,000 tourists enter Naran on weekdays and over 20,000 on weekends.
Ø In 2009, The  World Economic Forum's Travel & Tourism  Competitiveness Report ranked Pakistan as a part of the top 25% tourist attractions for its World Heritage Sites. Famous archaeological and historic sites in Pakistan are ranging from mangroves in the South, to the 5,000-year-old cities of the Indus Valley Civilization that included Mohenjo-daro and Harappa.
o Other famous monuments include the ruins of Taxila from the Gandhara Civilization, the  Lahore Fort and Shalimar Gardens in Lahore , as well as the Historic Monuments of the ancient city of Thatta and the ancient fort of Rohtas.

Ø The IATA (International Air Transport Association) forecasts that Pakistan domestic air travel will grow at least 9.5% per year, more than 2X faster than the world’s average annual growth rate of 4.1% over the next 20 years.
Ø In 2013, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 6.2% of total employment (3,562,500 jobs).
Ø It was recorded that 81% chose a double room, 15% chose single rooms and 4% chose other types of rooms. 63% of bookings are made less than a week before travelling, and 26% are made less than a day before. 97% of Pakistani’s opt for payment on arrival, and only 3% opt for pre-payment.  Top Hotel prices in Pakistan  range between Pakistani Rupees 15,000 to 20,000.

August 11, 2015

JOVAGO WORKS TOWARDS PROMOTING TOURISM IN PAKISTAN


Jovago.com, Pakistan’s No.1 online hotel booking portal, organizes the first ever hotel awards in Pakistan. The awards are based on the customers’ feedback and grading.

Jovago.com, Pakistan’s No.1 online hotel booking portal, continues its efforts to promote tourism in Pakistan by organizing the first ever hotel award ceremony on 12thAugust at Lahore. The awards are based on the customers’ feedback and grading as per their first hand experience.

Jovago.com is encouraging the local hotel businesses all over Pakistan by appreciating them with awards. The initiative will ultimately result in promoting local tourism as well as will help improve quality of hotels with sense of competition for offering better quality.

Speaking about the awards, Country Manager Jovago.com, Mrs. Nadine Malik Almani said 
“Pakistan has so many beautiful places and Jovago consider itself lucky being a link between tourists and boosting tourism in Pakistan. Jovago.com being the leading online hotel booking portal is always on the look-out for new initiatives to increase tourism across Pakistan. We at Jovago.com are looking forward to this event and hope to make it a reoccurring event”
The event will be attended by functionaries, hoteliers, Tourism experts, members of TDCP, and media and altogether 5 awards will be given to the nominated hotels in different categories.

 

Copyright @ 2022 PakTech Insider.