The Third Generation Experience

The advent of 3G and 4G in Pakistan has been transformation for the country. While the masses have stepped into an era of free around the clock connectivity, businesses too have access to a multitude of avenues through which to reach customers and clients.

How people use technology and what patterns of consumption they employ will serve as a revelation for companies looking to track consumers’ preference trends. The experience will be particularly insightful for e-commerce businesses as they will have firsthand knowledge of the users’ habits.  Other than this valuable aspect of the advancement is the way businesses can reach consumers better now and at any time.

As people use smartphones more and more for their everyday activities and the reliance on laptops becomes less necessary every day, 3G has made communication fast and instant.E-commerce websites which are already going through a golden period have reaped complete benefit from 3G and 4G technology, and new internet related ventures are developing on a daily basis. The positive impact of these businesses is an indication of the sector’s good health and future potential. Now you can find fast and reliable internet in all hotels and lodges of Pakistan such as Express Lahore Hotel that provides uninterrupted internet in all rooms.

Consumers have also been introduced to a myriad of new services which were previously unavailable in Pakistan.  How 3G networks stretch throughout the country also means that even areas which had no internet connectivity now have the freedom to use these services. A new and rising area of e-commerce has been the delivery of convenience and recreational opportunities to consumers. Social networks have also enabled people to make informed decisions and also have a greater variety of entertainment avenues to choose from within and outside Pakistan. 

Leisure, travelling and the food businesses have seen positive growth since the launch of 3G and 4G in Pakistan - through the web and social media networks such as Facebook. Services now use geographic targeting for their marketing activities which has become a possibility through the telecom industry’s provision of 3G and even 4G throughout the country.  Consumers can be accessed at the ideal time when they would prove to be most receptive to marketing efforts and consumers can likewise derive benefit from lucrative offers the moment they are available such as huge discounts available in summers on Naran Kaghan Hotel rates for 2015 , discounts on online shopping for clothes, coupon for food deliveries and much more.

A year or so later, we have only scratched the surface of the potential 3G can provide us, and 4G is largely unexplored.  We can do so much more as the field presents unlimited opportunities and also convert the various uses into profitable business ventures which can have can have a transformation impact on the economy of the country. 

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PTCL upgrades its business intelligence system to enrich customer experience

Pakistan Telecommunication Company Limited (PTCL), the largest ICT services provider in the country, has deployed a state-of-the-art Enterprise Data Warehouse and Business Intelligence system.

This system will enable the company to proactively understand customer requirements and serve them in a more efficient manner through delivering an enriched experience as per international best practices.

The upgraded system will further improve PTCL's service delivery platforms and add substantial value to overall customer experience.

Raed Abdel Fattah, Chief Information Officer (CIO) PTCL said, "PTCL has partnered with Teradata in this strategic endeavor to develop insights into customer behaviors and use these insights to develop offers and services to meet customer needs."

Khuram Rahat, Managing Director, Teradata Pakistan said, "It gives me immense pleasure to have successfully delivered the data warehouse project at PTCL and would like to emphasize that this is just the start of a long and productive partnership where we will continually engage with PTCL business teams to deliver more value through deeper insights and analytics."

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