The world’s mostpopular messaging app, WhatsApp, has just released an Urdu version of WhatsApp Android app, which has prompted Mobilink to exempt all data charges associated
with the app’s usage through their Social Bundle. This move has been made in
partnership with WhatsApp to promote the app’s usage amongst Mobilink’s large
proportion of mobile internet users who All prefer Urdu as their first language, and those residing in towns and rural localities. To avail this limited
time offer, subscribers need to dial *114*5# to activate their Free Social
Bundle, and enjoy free WhatsApp over Mobilink Edge/3G.
“WhatsAppis now available in Urdu (on Android)!' said Brian Acton, Co-Founder of WhatsApp. “We’re excited to be
partnering with Mobilink to enrich communications for Pakistani users in
Pakistan and abroad.”
Aamir Manzoor, Head
of Data, Mobilink commenting on the benefits of this partnership stated, “Mobilink
is consistently looking to empower people to lead an enriched life through the
introduction of innovative services and products. Supporting Whatsapp’s Urdu
update is another step towards increasing the outreach of the use of internet
and data in Pakistan through locally customized services. I am confident that with
our free social bundle offer, Mobilink users will make the most out of WhatsAppUrdu.”
Available on
Android smartphones, the latest version of WhatsApp has a fully localized Urdu language update. To use WhatsApp in Urdu, customers simply have to change their
language setting to Urdu on their Smartphones.
WhatsApp is not just your average messaging app and its popularity the world over has been possible thanks to the plethora of interactive features it offers i.e. Group chats, file sharing with contacts, Status Updates, Location sharing and voice notes ,to name a few. Mobilink believes it needs to spread its usage across every strata of the mobile using community in a bid to build a better real time SMS & MMS alternative, one that connects you with the world instantly through the Telco’ssuperior 3G connectivity.
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