Mobilink becomes First Telco in the World to Launch Facebook at Work

In a move to increase efficiency and collaboration amongst employees spread across the country and ensure communication can become more efficient, Mobilink has become the first Telco in the world to launch Facebook at Work, the business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces.    
The enterprise service shares a similar look and feel to the personal Facebook network but is completely separate from the consumer Facebook service.The service also has built in enterprise-grade security and administration tools.    
“As we move towards digitalization, Facebook at Work will serve as a platform which will not only connect our employees better but will also serve as an informal platform for information sharing. I am confident that the use of Facebook at Work will enhance our ability to communicate more effectively and help develop a better integrated Mobilink family,” said Jeffrey Hedberg, President and CEO - Mobilink.
“Facebook at Work has not only increased employee engagement, but has removed typical line management and hierarchical barriers to communication. It has also improved two-way communications and reduced outbound email traffic,” added Ehtisham Rao, Head of Digital Services - Mobilink.
With many of Mobilink’s employees already using the consumer version of Facebook, adoption of Facebook at Work throughout the organization was a simple process for Mobilink’s HR and Digital teams. The Telco initiated various creative engagement activities i.e. a Dubsmash Competition, Knowledge Share, and other similar activities to promote the use of the enterprise service amongst employees.
“In Facebook at Work, we have a tool which allows us to further embed our work culture across the organization,” said Asghar Jameel, Chief Human Resource Officer - Mobilink. “We want to derive an open, collaborative and non-hierarchical culture through the utilization where teams can communicate, share and solve problems in ways that traditional tools cannot.”  
Facebook at Work looks and feels the same as the Facebook that we use every day. The key difference is that it allows workers to create an additional work account that is separate from their own personal Facebook account. It uses familiar Facebook features like the news feed, groups, messages, and events, but has been designed purely for sharing content and collaborating with co-workers to build a more connected and productive workplace.   

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Mobilink Torchbearers take up Student Mentorship

Mobilink Foundation officially launched its ‘Teach to Transform’ (T2T) program by conducting a 90 mins mentorship session at Master Ayub’s Park School located at F-6, Islamabad. Under the program’s guidelines, Mobilink’s employee volunteers spent their time atthe school by providing teaching support to students who were struggling academically, and required additional tuition. Jeffrey Hedberg, CEO – Mobilink, was also part of the volunteer team and dedicated his time to a book reading activity with the students. The activity was concluded after the distribution of necessary course books, self-help reading materials and stationery amongst students. 

T2T is a student mentorship program that assigns Mobilink Torchbearers to under privileged schools across the country. Launched in 2013, it is yet another innovative corporate social responsibility initiative by the Mobilink Foundation. The pilot phase of the project was launched at the DSRA School in Karachi where 46 students benefited from the teaching assistance provided.

Commenting on this student mentorship program, Omar Manzur, Head of Corporate Communication - Mobilink stated, 

“Teach to Transform aims to academically assist students who are in need of slight guidance to remove their weaknesses, while also helping them realize the plethora of professional opportunities a sound education provides them with. For the past two years, we have expanded the reach of this initiative to impart education to students from deserving communities across Pakistan through our dedicated team of Torchbearers, and this year we will continue to expand its outreach.”

Following the initial success of this program, Mobilink has decided to include it in the annual CSR activities of the Mobilink Foundation. Through T2T, Mobilink Torchbearers tutor students in Math, English and Science, while also making them aware of the professional opportunities around them through higher education. Mobilink Foundation continues to work in the areas of education, environment and health to raise awareness, impart knowledge and contribute positively towards growth of the communities it operates within. 

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Tracking your loved ones through MobiLocator

Mobilink’s latest location based service gives users the ability to keep a track on their friends and family, and nearby landmarks

Committed to providing simple and convenient solutions to its subscribers, Mobilink has revamped its location based service, MobiLocator. This service provides users with the ability to find their current location and location of their registered friends and family. Moreover this service allows customers to find the location of nearest restaurants/cafes, ATMs, Petrol Pumps etc. MobiLocator also has a scheduled SMS alert option, which enables users to track and record the location of their family members after pre-set time intervals.

With faster access and flexibility in mind, MobiLocator service has been shifted from SMS to USSD channel. All features of this service are now bundled under one umbrella which makes it easy for the customers as they would not need to send SMS request on different short codes. Previously customers had to pay different price for each feature every time they use the service for finding locations.

The price of the service is now changed to PKR 2.5+tax/week for prepaid and PKR 10+tax/month for postpaid. This enables customers the opportunity to pay once for the entire week or month and use all features without any additional cost.

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Mobilink Receives WWF ‘Award Of Innovation

WWF Pakistan, in a latest honor recognizing the telco’s ongoing endeavors to protect the environment, conferred the ‘Award of Innovation’ to Mobilink at the third annual ‘WWF Green Office Network’ meeting. The award is in honor of Mobilink’s ongoing green sustainability initiatives, which target the telco’s industrial and corporate activities in a bid to cut down on consumption of electricity, paper, water and residual solid waste. Previously, Mobilink also received WWF’s Green Office Certification, only telco in the country to do so, for its corporate premises in Lahore and Islamabad after ensuring a 73% drop in the consumption levels of natural resources.    

Expressing his delight at receiving the award, Omar Manzur, Head of Corporate Communication - Mobilink said, "Mobilink's Corporate Responsibility function, not only, ensures that our employees are aware of environment-friendly practices and make efficient use of resources, but the corporation, as a whole, amalgamates this green philosophy with its corporate objectives. At Mobilink, we believe that global businesses are the only institutions strong enough to meet the huge long-term challenges facing our planet, thus we are willingly to strive harder to ensure our part is played out efficiently. The ‘Award of Innovation’ by WWF acts as an encouragement for our employees and ‘Green Office’ coordinators for all the good work they have been doing to live up to our corporate objectives.”  

As part of these ongoing green initiatives, Mobilink has incorporated a Building Management System – an intelligent centralized energy management solution to efficiently control & optimize the telco’s buildings’ consumption, and different Power System Optimization Projects. It also continuously revamps its communications structure to reduce paper usage, while cutting down on CO2 emissions through a reduction in corporate traveling; for this purpose Mobilink launched ‘MobiRide’ - an environment friendly-carpooling network designed and configured to address issues such as parking space constraints, high traveling expenses, and traffic congestions. The telco also holds regular employee engagement activities to create awareness about various environment issues, while Mobilink Torchbearers, volunteer employees, carry out environmental friendly activities like the recent tree plantation drive at the New Islamabad international Airport, where 2000 Silver Oak Trees were planted.

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Mobilink Supports WhatsApp Urdu

The world’s mostpopular messaging app, WhatsApp, has just released an Urdu version of WhatsApp Android app, which has prompted Mobilink to exempt all data charges associated with the app’s usage through their Social Bundle. This move has been made in partnership with WhatsApp to promote the app’s usage amongst Mobilink’s large proportion of mobile internet users who All prefer Urdu as their first language, and those residing in towns and rural localities. To avail this limited time offer, subscribers need to dial *114*5# to activate their Free Social Bundle, and enjoy free WhatsApp over Mobilink Edge/3G.

“WhatsAppis now available in Urdu (on Android)!' said Brian Acton, Co-Founder of WhatsApp. “We’re excited to be partnering with Mobilink to enrich communications for Pakistani users in Pakistan and abroad.”

Aamir Manzoor, Head of Data, Mobilink commenting on the benefits of this partnership stated, “Mobilink is consistently looking to empower people to lead an enriched life through the introduction of innovative services and products. Supporting Whatsapp’s Urdu update is another step towards increasing the outreach of the use of internet and data in Pakistan through locally customized services. I am confident that with our free social bundle offer, Mobilink users will make the most out of WhatsAppUrdu.” 

  

Available on Android smartphones, the latest version of WhatsApp has a fully localized Urdu language update. To use WhatsApp in Urdu, customers simply have to change their language setting to Urdu on their Smartphones.

WhatsApp is not just your average messaging app and its popularity the world over has been possible thanks to the plethora of interactive features it offers i.e. Group chats, file sharing with contacts, Status Updates, Location sharing and voice notes ,to name a few. Mobilink believes it needs to spread its usage across every strata of the mobile using community in a bid to build a better real time SMS & MMS alternative, one that connects you with the world instantly through the Telco’ssuperior 3G connectivity.

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Over 200 cities now experiencing Mobilink’s best in class 3G network

Mobilink has become the first Telco to expand its 3G network to over 200 cities of Pakistan. In line with its commitment to focus on the growth of high speed internet across the country, Mobilink sped up its 3G network expansion by adding 178 cities, to the existing 31, in the first half of 2015 alone.  Already the largest 3G network in Pakistan, Mobilink ensured its rapid 3G expansion was not hampering performance by certifying optimal performance in each area before moving on to the next.  

Coinciding with Mobilink’s vision to bridge the digital divide prevalent in the country, this milestone has been achieved in just over a year since the commercial launch of high speed mobile internet in Pakistan. During the course of 2015, Mobilink has expanded its 3G network across the country by providing comprehensive coverage in metros, smaller cities, and towns across the four provinces.

In order to encourage the use of 3G and increase awareness in these newly connected areas, Mobilink also offers its subscribers free 3G for a limited period of time, which has been appreciated by people from all walks of life.  

“Mobilink is playing a leading role in expanding the high speed broadband infrastructure in Pakistan. Being the first operator to launch 3G in more than 200 cities strengthens our position as the largest 3G network and also proves Mobilink’s commitment in bridging the digital divide by making a technologically advanced Pakistan,” said Aamir Ibrahim, CCO & Deputy CEO Mobilink. 

Further elaborating on the benefits to the public of a strong 3G presence, and the change in local trends, he stated, “3G broadband facilitates access to knowledge and is a key factor that positively impacts the social-economic canvas in the country. While call and text performance are important aspects of mobile communications, people are now relying more on the internet to for their productivity and entertainment needs. Mobilink remains committed to providing the benefits of a solid high-speed internet connection to every Pakistani, in every nook and corner of the country.”    

To support its superior 3Gservices, Mobilink has in place a robust fiber optic infrastructure that expands to over 8000 kilometers coupled with the latest technology, state-of-the-art equipment and a well versed team of professionals. Mobilink has invested heavily in its 3G network to provide exceptional 3G coverage to its subscribers in more than 200 cities.

Mobilink’s3G network connects millions of people who use the Telco’s superior internet speeds and affordable data packages for education, businesses, communication, entertainment, and e-learning purposes.

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Mobilink Becomes First Telco to expand 3G Network to 100 cities

Mobilink has become the first Telco to expand its 3G network to 100 cities of Pakistan. The milestone has been achieved in less than a year after the commercial launch of 3G services by Mobilink which is in line with its commitment to focus on the growth of high-speed internet services in Pakistan. As part of its strategy, Mobilink has ensured state-of-the-art 3G service in each city before committing to the next which has provided users with a unique experience and maximum value for money.

Expanding its 3G network across Pakistan in such short span of time is part of Mobilink strategy to bridge the digital divide between the cities of Pakistan. During the course of these months, Mobilink has expanded its network across the country providing comprehensive coverage in both metros and smaller cities across the four provinces. In order to encourage the use of 3G and to increase awareness, Mobilink offers its customers free 3G for a limited period of time which has been appreciated by people from all walks of life.

 Amir Ibrahim, CCO & Deputy CEO Mobilink said:

"Mobilink is playing a leading role in expanding the 3G broadband infrastructure in Pakistan. Being the first operator to launch 3G in 100 cities proves Mobilink's commitment in bridging the digital divide and reaffirms our commitment towards a technologically advanced Pakistan. 3G broadband facilitates access to knowledge and is a key factor that positively impacts the social-economic canvas in the country. We remain committed to provide the benefits of high-speed internet to every Pakistani, in any nook and corner of the country." 

To support its 3G services, Mobilink has in place a robust fiber optic infrastructure that expands to over 6000 kilometers coupled with the latest technology, state-of-the-art equipment and a well versed team of professionals. Its 3G network connects millions of people who use their smartphones for education, businesses, communication, entertainment, e-learning and most importantly enjoy ready access to internet on the go for easy access to knowledge.

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