Mobilink has Launched ‘Make Your Mark’ as its Flagship Corporate Responsibility Initiative

Mobilink has launched its flagship Corporate Responsibility initiative – Make Your Mark. The 'Make Your Mark' initiative is a key element of VimpelCom's corporate responsibility strategy, with the objective of 'Helping young people shape their future'.  'Make Your Mark' recognizes the challenges that today's young people face regarding issues such as poverty, youth unemployment, inadequate healthcare and education, food security, resource scarcity and climate change – reinforced by a rapidly growing population.  It aims to provide young people with technology tools, support and mentoring, and in some cases access to basic education, to help them tackle these challenges at an individual, community and national level – to shape their future. Under the Make Your Mark umbrella Mobilink has partnered with LUMS Center of Entrepreneurship, Institute of Social and Policy Sciences, GuarantCo and Pakistan Center for Philanthropy (PCP) and is working on setting up an incubator for budding entrepreneurs, expanding its mLiteracy program to reach out to an additional 3750 rural females and establishing 6 state-of-the-art ICT labs at schools adopted by NGOs.

Anusha Rehman, Minister for IT, speaking at the launch said:

"The Government of Pakistan is committed towards implementing the latest technology to enable the youth of Pakistan. Make Your make is an encouraging step from Mobilink and will go a long way in supporting the Government's strategy of enabling the young generation of Pakistan through technological advancements."

Minister of IT further added: 

"The government is confident that together with this interest, investment and support of corporate organization we will be able to capitalized the telecommunications infrastructure for socio-economic development of Pakistan"

Jeffrey Hedberg, President & CEO Mobilink, commenting on the launch of Make Your Mark said, 

"Make Your Mark is a unique initiative that feeds directly into Mobilink's corporate responsibility strategy and aims at helping young people in Pakistan through technology, expertise and knowledge. The initiatives planned under the program will offer support to a variety of beneficiaries to tackle the socio-economic challenges in Pakistan. The ultimate aim of MYM is enabling a generation of educated and tech-literate young people. We have partnered with three global organizations LUMS, DFID and GuarantCo for Make Your Mark.  I am confident that Make Your Mark will contribute significantly in shaping the future of our youth by equipping them with the latest technology." 

He then also thanked the Minister of IT, Anusha Rehman for her valuable time and kind patronage.  

Furthermore, Mobilink has also developed Mobilink Guardian; an android based app working with a young startup Virtual Proz. Mobilink Guardian Service notifies your loved ones of your location. Currently being offered on Android Handsets, the service when trigged uses GSM and GPS to transmit prompter's location to up to 5 user-listed contacts via customizable SMS alerts. This service can be prompted by simply pressing power button thrice. 

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Warid Re-brands Corporate Values Aims for Cultural Transformation

Warid Management Team while cutting 3W cake.  From right Mr.Muneer Farooqui, CEO Warid Telecom, Mr. Tariq Gulzar, CFO, Mr.Nayab Baig, VP HR and Mr. Farid Ahmad CSO Warid Telecom. 

Warid Telecom, a capacity building organization, recently marked its 10^th years of service excellence in Pakistan. Being identified as the most reliable telecom service provider, the company is also one of the top industry employers.

Aimed at maintaining its leadership as preferred employer, the Company has undertaken several initiatives for cultural transformation. The company has introduced 3W (Warid Working Way) for its employees to meet the evolving needs of the organization and the industry dynamics.

3W is a comprehensive model which is customized and covers all the dimensions and elements of the organizational culture. These include; Warid Values, Warid Building Blocks (a unique take on traditional organizational competencies), Warid Leadership Way and Warid Code of Conduct. Together all these elements define the organization’s character and its people.

This model supplemented with Warid’s Purpose, reinforces Warid’s commitment to provide the most delightful customer experience every time.  

Mr.Nayab Baig, Vice President People & Culture, while commenting on cultural Re-branding said 

“Our company owes its success to both its internal and external customers, the employees and the customers. The 3W initiative will surely bring about a remarkable change in the organizational culture of Warid as well as the level of satisfaction experienced by the consumers. An increase in the level of performance backed up by the new behaviors of our employees will definitely benefit our consumers, who are our first priority.”

3W interactive sessions were held by the Warid’s Organizational Excellence team throughout the country. These sessions aimed to strengthen the desired behaviors. This will be followed by more events and activities throughout the year which will instil 3W into the DNA of the organization. 3W will have a long term positive impact on Warid’s culture and consequently its performance as an organization.

Mr. Muneer Farooqi, CEO Warid Telecom while addressing staff at 3W launch at Warid Head Office

Senior Management Team at the launch of 3W (Tariq Gulzar, Farid Ahmad, Nayab Baig)

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